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Lost in Translation: When Bad Hispanic Advertising Happens to Good Companies http://argentina.jobs.latpro.com/cms/en/recruiter/lost_in_translation
Unfortunately, many companies miss the mark when advertising to Latinos. Usually it’s because corporate decision-makers are not paying close enough attention to their Hispanic marketing efforts. They simply don’t understand or carefully consider cultural nuances when planning their outreach efforts. Learn what your company can do to avoid becoming a humorous Hispanic advertising "don't."



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